THE HISTORY OF 130 YEARS

1881-

1972-

2001-

1972

Gunma factory (Tatebayashi City) starts operations.

1974

CALPIS®

CALPIS SODA® is released throughout Japan.

1975

MITSUYA

Start aluminum cans production for MITSUYA products.

1979

CALPIS®

Packaging design is changed to blue spots on a light-blue background.

1980

Bireley's

Bireley's trademark rights acquired.

1983

WILKINSON

WILKINSON trademark rights acquired.

1984

Bireley's

Bireley's ORANGE, a fruit juice drink, is launched in a large 1.5L pet bottle - a first for Asahi.

1989

MITSUYA

Asahi Breweries, Ltd. launches MITSUYA CIDER in a non-returnable bottle.

CALPIS®

The spots on the packaging are made smaller and a picture of the Earth is inserted on the label.

1990

Akashi factory starts operations.

1991

CALPIS®

CALPIS WATER® sales exceed 20,500,000 cases in first year after launch.

1993

JUROKUCHA

Ocha-Douzo JUROKUCHA, the pioneer of blended tea, is launched.

1994

Hokuriku factory starts operations.

1995

CALPIS®

CALPIS® brand uses a light and user-friendly paper container for the first time.

MITSUYA

Asahi Breweries, Ltd. launches MITSUYA CIDER Clear Bottle. The bottle is indented to make it easier to hold.

1997

WONDA

Canned coffee, WONDA, is launched.

1999

MITSUYA

MITSUYA celebrates 115 years since launch. The packaging is renewed and a colorless and clear pet bottle is used for its recyclability.

literature

1881-1881-

TOP PAGETOP PAGE

2001-2001-

* “CALPIS” is a registered trademark of Asahi Soft Drinks Co., Ltd.