THE HISTORY OF 130 YEARS

1881-

1972-

2001-

1972

Gunma factory (Tatebayashi City) starts operations.

1974

CALPIS

CALPIS® SODA is released throughout Japan.

1975

MITSUYA CIDER

Start aluminum cans production for MITSUYA® products.

1979

CALPIS

Packaging design is changed to blue spots on a light-blue background.

1980

Bireley's

Bireley's trademark rights acquired.

1983

WILKINSON

WILKINSON® trademark rights acquired.

1984

Bireley's

Bireley's® ORANGE, a fruit juice drink, is launched in a large 1.5L pet bottle - a first for Asahi.

1989

MITSUYA CIDER

Asahi Breweries, Ltd. launches MITSUYA® CIDER in a non-returnable bottle.

CALPIS

The spots on the packaging are made smaller and a picture of the Earth is inserted on the label.

1990

Akashi factory starts operations.

1991

CALPIS

CALPIS® WATER sales exceed 20,500,000 cases in first year after launch.

1993

JUROKUCHA

Ocha-Douzo JUROKUCHA, the pioneer of blended tea, is launched.

1994

Hokuriku factory starts operations.

1995

CALPIS

CALPIS® brand uses a light and user-friendly paper container for the first time.

MITSUYA CIDER

Asahi Breweries, Ltd. launches MITSUYA® CIDER Clear Bottle. The bottle is indented to make it easier to hold.

1997

WONDA

Canned coffee, WONDA®, is launched.

1999

MITSUYA CIDER

MITSUYA® celebrates 115 years since launch. The packaging is renewed and a colorless and clear pet bottle is used for its recyclability.

literature

1881-1881-

TOP PAGETOP PAGE

2001-2001-