THE HISTORY OF 130 YEARS
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- MITSUYA
The discovery of natural mineral water by the British scientist, William Gowland, has its origins in MITSUYA CIDER.
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- MITSUYA
Carbonated water is bottled and sold as Hirano-sui.
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- WILKINSON
John Clifford Wilkinson discovers mineral water at Takarazuka in Hyogo Prefecture.
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- WILKINSON
Natural carbonated mineral water is produced and sold as TAKARADZUKA MINERAL WATER (to become Wilkinson) in Takarazuka.
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MITSUYA
MITSUYA is registered as a trademark.
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MITSUYA
Adding flavoring and sweetener to Hirano-sui, MITSUYA-Jirushi Hirano Shanpen Cider is launched.
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- CALPIS®
Daigoso (fermenting skimmed milk with lactic bacteria) is launched. (Daigoso is then developed as CALPIS®.)
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CALPIS®
CALPIS® is launched as the first fermented milk drink in Japan made with acidified milk.
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CALPIS®
The catchphrase ("hatsukoi no aji®" meaning: "taste of first love") is used for the first time in a newspaper advertisement.
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CALPIS®
White dots on a blue background, mimicking the galactic constellation of the Milky Way, is used as a new design for CALPIS®.
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- Bireley's
The American, Frank Bireley, invents the fruit juice sterilization manufacturing method.
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- CALPIS®
During the war, CALPIS® is produced with added vitamins for the army due to its nutritional value.
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- CALPIS®
A special CALPIS® is produced by changing the sweetener to glucose syrup.
- Bireley's
Bireley's Orange Japan S.A. is established.
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- Bireley's
The fruit juice drink, Bireley's ORANGE, is launched.
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MITSUYA
Zentou MITSUYA Shanpen Cider is launched.
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CALPIS®
Design is changed from white dots on a blue background to blue dots on a white background.
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- CALPIS®
Concentrated orange juice CALPIS® is launched.
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Bireley's
Asahi's first canned drink (250g), Bireley's, is launched.
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- CALPIS®
CALPIS® Hinamatsuri gifts begins.
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CALPIS®
The English logo changes to the design centering "CALPIS®".
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WILKINSON
WILKINSON GINGER ALE is launched in a green bottle.
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Okayama factory (Soja City) starts operations.
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MITSUYA
Trademark is changed from MITSUYA Shanpen Cider to MITSUYA.
* Upon ratification of the Madrid Agreement, the use of the name “Shanpen Cider” was discontinued. The product was renamed “MITSUYA” in 1968.
* “CALPIS” is a registered trademark of Asahi Soft Drinks Co., Ltd.