THE HISTORY OF 130 YEARS

1881-

1972-

2001-

1881

MITSUYA CIDER

The discovery of natural mineral water by the British scientist, William Gowland, has its origins in MITSUYA® CIDER.

1884

MITSUYA CIDER

Carbonated water is bottled and sold as Hirano-sui.

1889

WILKINSON

John Clifford Wilkinson discovers mineral water at Takarazuka in Hyogo Prefecture.

1890

WILKINSON

Natural carbonated mineral water is produced and sold as Niou-Jirushi Water (to become Wilkinson®) in Takarazuka.

1899

MITSUYA CIDER

MITSUYA® is registered as a trademark.

1907

MITSUYA CIDER

Adding flavoring and sweetener to Hirano-sui, MITSUYA®-Jirushi Hirano Shanpen Cider is launched.

1917

CALPIS

Daigoso (fermenting skimmed milk with lactic bacteria) is launched. (Daigoso is then developed as CALPIS®.)

1919

CALPIS

CALPIS® is launched as the first fermented milk drink in Japan made with acidified milk.

1922

CALPIS

The catchphrase ("hatsukoi no aji®" meaning: "taste of first love") is used for the first time in a newspaper advertisement.

CALPIS

White dots on a blue background, mimicking the galactic constellation of the Milky Way, is used as a new design for CALPIS®.

1938

Bireley's

The American, Frank Bireley, invents the fruit juice sterilization manufacturing method.

1943

CALPIS

During the war, CALPIS® is produced with added vitamins for the army due to its nutritional value.

1949

CALPIS

A special CALPIS® is produced by changing the sweetener to glucose syrup.

Bireley's

Bireley's Orange Japan S.A. is established.

1951

WILKINSON

Sales of the carbonated soft drink, WILKINSON® TANSAN, started.

Bireley's

The fruit juice drink, Bireley's® ORANGE, is launched.

1952

MITSUYA CIDER

The clear-type carbonated drink Zentou MITSUYA® Shanpen Cider is launched.

1953

CALPIS

Design is changed from white dots on a blue background to blue dots on a white background.

1958

CALPIS

Concentrated orange juice CALPIS® is launched.

1959

Bireley's

Asahi's first canned drink (250g), Bireley's®, is launched.

1963

CALPIS

CALPIS® Hinamatsuri gifts begins.

1964

CALPIS

The English logo changes to the design centering "CALPIS®".

1966

WILKINSON

WILKINSON® GINGER ALE is launched in a green bottle.

1968

Okayama factory (Soja City) starts operations.

MITSUYA CIDER

Trademark is changed from MITSUYA® Shanpen Cider to MITSUYA® CIDER.

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1972-1972-